Optimize LeadRoute

Lead distribution admin

API docs

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Use your admin credentials to manage campaigns, buyers, and routing.

Username

Password

Campaigns & ingest URLs

Attach buyer distributions to a campaign so ingested leads can route. Use Custom fields on a campaign to define optional ingest JSON keys beyond the standard lead fields.

Campaign routing

priority — walk links in sort order, first eligible wins. weighted_random — among eligible links, pick randomly weighted by weight. equal_random — uniform random among eligible (weights ignored). Schedule, balance, and daily cap still apply before selection.

Buyers & balance

For paced wallet distributions, run Settle paced day after the calendar day ends (in the distribution timezone) to charge the daily budget split across that day’s deliveries.

Distributions

Buyer delivery settings (webhook, pricing mode, schedule, timezone). Use Link to campaign to connect a distribution to a campaign ingest flow.

Leads

Click a lead row or View to see all ingest fields, routing, and delivery details.

Analytics

Choose a date range and refresh. Dates are grouped in UTC.

Range

Leads created per day (stacked by status)

Outbound delivery attempts per day

Edit distribution

Name

Outbound webhook URL

Pricing mode

Price per lead (whole USD)

Pace days

Daily budget = floor(buyer balance ÷ pace days), snapshotted on first paced lead that day.

Weekdays only (Mon–Fri)

Window start (min from midnight)

Window end (exclusive)

Daily cap (leave empty for unlimited)

Timezone

Active

Add buyer

Name

Add campaign

Campaign name

Active

A secure ingest token is generated automatically. Copy the ingest URL after creation.

Duplicate campaign

New campaign name

Active

Copy routing links

Copy custom fields

Creates a new ingest URL and token. Lead history is not copied.

Campaign custom fields

Optional JSON keys on lead ingest (camelCase). Standard fields: phone (required), firstName, lastName, email, source.

Add field

Field key (camelCase)

Label

Type

Sort order

Required on ingest

Example ingest JSON snippet

{}

Add distribution

Buyer

Name

Outbound webhook URL

Pricing mode

Price per lead (whole USD)

Pace days

Daily budget = floor(buyer balance ÷ pace days), snapshotted on first paced lead that day.

Weekdays only (Mon–Fri)

Window start (min from midnight)

Window end (exclusive)

Daily cap (leave empty for unlimited)

Timezone

Schedule windows and daily caps use this timezone.

Active

Link distribution to campaign

Connects a buyer distribution to a campaign so leads from that campaign’s ingest URL can route to the buyer webhook.

Campaign

Distribution

Sort order

Weight

Lead detail

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Ingest payload fields

Ingest API response

—

Deliveries

Full payload JSON

{}

Settle paced wallet day

Charges the snapshotted daily budget split across successful paced deliveries for the given calendar date (buyer distribution timezone).

Pace date (YYYY-MM-DD)

Buyer (optional)

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Campaigns & ingest URLs Add campaignLink distribution

Campaigns & ingest URLs